ACHIEVE YOUR APOGEE by Ben Arment is book 01 out of a series of 03 printed guides to help you bring your endeavor to life. This 120-page, perfect-bound soft-cover book serves as a "flight manual for ideas," featuring high-level, single-spread concepts in blog-sized chapters with beautiful photos on each page.
BONUS: This book comes with an immediate PDF download so you can begin reading the book online. The printed book is the souvenir of its ideas. The contents include:
Mission
Mission before money
An idea whose time has come
Mission before method
Disruption
Mission statement
Saying yes to the rules
Branding
Your brand universe
Your Archetype
Your Name
Your Mark
Make Your Mark
Design Revolution
Hire a Great Designer
Community
Brand citizens
Fostering community
Symbols of belonging
Quirks and culture
1000 true haters
Community rules
Comments are the new social media
Business Models
Your idea model
Your sweet spot
Your Financial Model
Levels of engagement
The advantage of first mover
Be wary of the job
You failed but now you don’t fear it
Systems
Plan your process
Your org chart
Scalable models
System tools
Artificial Intelligence
A business that can operate without you
How books are born
Marketing
The real work
Identifying demand
Word of mouth
Fostering desire
The cost of customers
Your Platform
The customer journey
Growth
A billion users
Cash flow
Reinvention
Brakes & accelerators
Growing as a leader
Knowing when to walk away
POLICY: All sales are final. We encourage reading customer reviews or skimming the book in-person at Apogee meetups or events to avoid differing expectations.
